OUR NETWORK & BUSINESS PHILOSOPHYThe Membership THE MEMBERSHIPThe current membership list is as follows; Thailand-YellowPages.com Indonesia-YellowPages.com OUR NETWORK CONCEPT & BENEFITS"Think regional, act local and use IT to make every business decision an informed one" The concept of the Countryname-YellowPages.com is simple. It allows for the provision of a standard web site design template common to all countries in the region, yet ensures a high degree of flexibility thus catering to the different national tastes. Various sections such as the business search, trade enquiries, research assistant and community centre sub-sections are identical. This allows potential customers the distinct advantage of being able to search for products and services on both a national and regional basis by means of a section to section crossover facility linking the different national sites. Simply put, a customer who logged onto Thailand-YellowPages.com looking for 'plastic raincoats' could use the section to section crossover link to search for the same product across the region. Our progressive elimination database system will greatly enhance the
chances of matching the right customer with the right product. Potential customers
will be able to use this at either a national or regional level. In the unlikely event that the potential customer still did not find the product or service they were seeking, they could then submit a standard trade enquiry, selecting the member countries sites they wanted the enquiry posted on. When requesting the information search, the same options would apply. Other sections such as news and views will be presented in a format acceptable to the government of each particular country. We are not a political organisation……. we are a trade forum. Our objective is to erode, as quickly as possible, the current advantages enjoyed by the technologically wealthy countries, and the countries of the Asian region. We believe this is to the advantage of all countries and is best achieved by providing our advertisers with basic e-commerce solutions that are viable and they can afford. We are convinced that an online business directory for Asia is of little value
unless; OPERATIONAL VIABILITYThe technologies we have chosen for our (Countryname)-Yellowpages.com site are founded on MySQL and PHP running on a Sun Server.
Using these two software elements, MySQL and PHP in conjunction, development time is drastically reduced without sacrificing flexibility or security so that web pages can be created or adapted quickly to meet our visitors'demands and to increase the scope of the site as a whole. From the visitor's point of view and that of our advertisers, the pages are served up quickly and laid out with a degree of precision difficlut to attain using other programming languages such as Perl or Microsoft's ASP. From our development team's point of view, we can quickly and easily put pages together using popular design tools such as Macromedia Dreamweaver. The common web site template system allows the advantage of spreading development and promotional costs across the different web sites. The high level of automation employed in our web site content management means our operational overheads are minimised. Initially, our membership will market the product for us by providing the names of other potential clients when submitting their own company listing. By the end of year one, we will implement our local agent concession network which will employ franchise style sales techniques to penetrate the market at grass roots level. BANNER ADVERTISING OPTIONS FOR POTENTIAL SPONSORSIn mid-May 2000 we will start marketing our controlled banner advertising sales programme. Banner space will be sold on a 'per page view' basis and banners will only be uploaded onto specifically selected pages. We will only accept banner advertising from companies who's products or services are aimed at helping the region to level the IT playing field. Enquiries regarding banner advertising are welcome and should be emailed to: marketing@Thailand-YellowPages.com ASSISTING THE REGION's I.T. DEVELOPMENTIt is our intention that a significant amount of business profits will be ploughed back into developing both the regions' IT capability, and supporting our customers business development. We envisage this being done in the following way; 1. By funding scholarships that will allow local students to attend further educational studies in the IT and business studies field at recognised institutions in the region. 2. By funding market research projects aimed at assisting our membership to reach a larger market. These reports will advertised online be made available to our membership free of charge. (See note 1 below) 3. By funding the development of 'business models' for various types of business as categorised in our business search. The reports would be made available to our membership free of charge. (See note 1 below) 4. Working together with, and providing assistance by way of funding to, the Maekok River Village Resort – Management Training and Team Building Facility. The objective being to develop and run programmes that will; Allow corporations to properly assess the man management, teamwork and aptitude of potential junior or middle managers recently graduated from further educational institutions, or from individuals seeking to better their employment opportunities. Allow corporations and governments access to a programme that will allow them the opportunity to assess the suitability of middle management staff currently employed by, or made redundant from sundown industries, for trainee or middle management roles in sunrise industries. Note 1.
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